Customers are finding the shopping
experience at ACME Markets more convenient than ever with the recent
addition of Instacart as the store’s third-party vendor for same-day
grocery delivery.
Early this year, the popular grocery
store launched a marketing campaign to alert shoppers of the new tool
available to them through shop.acmemarkets.com, acmemarkets.com (via the “Delivery” tab) or ACME Rush Delivery in the Apple app store (an Android version will be available soon).
The process is simple: after a one-time registration,
users log into the app and enter their ZIP code. From there, they can
view the store’s new arrivals and featured products, or browse items by
department.
Susan Rorke-Lawler, a project manager at ACME who has
overseen the implementation of Instacart, says, “There’s a large variety
of items available, including selections from every department. You can
even specify how you like your deli meats sliced.”
Instacart employs a team of shoppers that
delivers items in as little as two hours, or at a time of day chosen by
the customer. “You can request a specific time if, for example, you’d
like a hot meal delivered in time for dinner,” says Rorke-Lawler. “I
once had a rotisserie chicken delivered to my house at 5 p.m.”
Shoppers alert customers when they’re traveling to
ACME, and will communicate with them via phone call, text or email while
filling out orders. “It allows customers to add details they may have
forgotten,” says Rorke-Lawler, “or choose substitutes if something they
want is temporarily not available.”
Currently, 136 out of 175 ACME stores are serviced by
Instacart, including 54 stores in New Jersey and nine in Bergen County
alone. “Seventy percent of our New Jersey stores offer Instacart
delivery,” says Rorke-Lawler, “and that will soon grow with our Jersey
Shore-area stores.” The company’s goal is to have all ACME stores
offering Instacart services to its customers in the coming months.
Though the relationship is in its early stages, ACME
has seen some trends develop among its growing number of daily Instacart
customers. Grocery, produce and dairy are the three most popular
departments, as is the case with in-store shoppers. City locations,
where there are fewer consumers with cars, have seen a higher volume of
Instacart shoppers than suburban stores. Customer demographics and
reasons for using the new option span a wide range says Rorke-Lawler.
“Some shoppers may be unable to get to the store,” she says, “while
others like the convenience of having someone deliver the bigger items
they don’t want to carry.”
ACME’s relationship with Instacart is an opportunity to further serve shoppers who desire choice and convenience.
“We’re sales-driven and service-driven,” says
Rorke-Lawler. “We’ll do anything we can to take care of our customers.”
And now, that includes bringing the store right to their front door.
Source : http://www.groceryncart.com/blog/acmes-instacart-service-offers-home-delivery/
