Marc Andreessen famously quoted ‘Software is eating the world’. An ambitious Bay Area start-up PantryPerks
now wants ‘software to feed the world’. PantryPerks uses patent-pending
technology, a lean supply chain and social commerce to deliver
compounded loyalty cashbacks that can cover the entire grocery bill and
more. Consumers get 7% cash backs on their own purchases, 6% on
purchases made by each friend, and 5% on those made by each friend of
friend.
According
to its CEO Rishi Padhi, an eBay veteran, “We have a dual objective — to
make better-for-you products easily discoverable and affordable, and to
promote charities and causes.” True to its objective, PantryPerks helps
charities and causes by donating 1% of every transaction.
In a currently active pilot, it has gone further and partnered with the Non-GMO Project
such that when consumers sign up on PantryPerks using the invite code
NONGMOPROJ, the company donates 6% of their purchases for up to a year
to the NON-GMO Project. Consumers continue to get their own 7–6–5
cashbacks.
“We
are seeing a lot of adoption across the age spectrum — from students to
millennial moms to baby boomers. Our extensive selection of natural,
organic and specialty brands of grocery, household essentials, health,
wellness, beauty and sports aids takes care of our audience’s varied
interests. Consumers can also filter by specific attributes such as
Vegan, Kosher, fair-trade, etc. to buy the brands that embody their
values,” Padhi adds.
Samantha
Walters, a CA resident and early user of PantryPerks seems to
articulate their mission well. “Their core mantra is to live well, stay
passionate and spread goodness. And for that you shouldn’t need to spend
a whole paycheck.”
About PantryPerksHeadquartered
in Sunnyvale, CA, PantryPerks uses patent-pending technology, lean
supply chain and social commerce to redistribute traditional margins
among consumers and causes. The company provides compounded loyalty cash
backs to consumers on organic, natural and specialty brands. The
objective of helping them cover their entire grocery bill of
better-for-you products, month after month.
About the Non-GMO ProjectThe
Non-GMO Project is a mission-driven non-profit organization committed
to building and protecting a non-GMO food supply, educating consumers
and providing verified non-GMO choices
No comments:
Post a Comment